EU erlaubt Product Placement im TV

Product placement on television will be permitted in Europe, but only in programmes that carry a special signal in their titles, according to the most recent version of a European Directive approved by a crucial committee of the European Parliament.

The Register: Europe gives thumbs up to product placement

Für den ORF gilt (noch):
Product Placment ist die werbewirksame Platzierung von Produkten, Dienstleistungen, Namen, Marken oder Tätigkeiten eines Unternehmens in einer Sendung (nicht Werbesendung) gegen Entgelt oder sonstige Gegenleistung.
wichtig: dem Zuschauer ist die werbliche Botschaft erkennbar!
Grundsatz des generellen Verbots für ORF, jedoch Ausnahme bei Notwendigkeit und Geringfügigkeit.
notwendig: die Darstellung ist unvermeidbar
geringfügig: dann zu prüfen wenn notwenig, also unvermeidbar; Entgelt liegt unter 1000 €

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[Montag, 20070514, 22:40 | permanent link | 0 Kommentar(e)

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