O'Reilly Tools of Change for Publishing Conference 2008
Some of the topics we plan to include in the 2008 conference program are:
- New business models for publishers and other players in the publishing value chain
- Case studies of successful (or unsuccessful!) new publishing initiatives
- Case studies from implementing lessons learned at TOC 2007
- Why and how to digitize your content/backlist, and what to do with it once youve got it (or permitted someone else to keep it for you)
- Strategies and tactics for incorporating Print-on-Demand into a supply chain
- Tools and challenges for an efficient all-digital workflow
- Best practices for working with Amazon, Google, Ingram and other big players
- Creative web-based marketing strategies, including SEO (search-engine optimization, a.k.a., turning up at the top of a Google results page) for publishers
- Best new practices and tools for working with and supporting authors during editorial, production and/or marketing phases
- How teens and youth are consuming, and changing, publishers content
- How to capture and analyze web metrics of interest to publishers
- Systems and devices for displaying digital copy (demos welcome)
- Business models for delivering and/or receiving material via new devices
- Emerging supply chain and distribution models
- Standards for metadata and for access
- Innovative DRM models
- New copyright clearing, assertion, and determination mechanisms
- How do you do any of these neat things when you dont have or cant afford technical staff in-house?
Tools of Change for Publishing – Conference 2008
Tagged as: conference, publishing | Author: Martin Leyrer
[Samstag, 20070929, 12:50 | permanent link | 0 Kommentar(e)
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