Cisco joins IBM on the Social Software bandwagon
Cisco Systems today announced a definitive agreement to acquire privately held Five Across, a leading vendor in the social networking marketplace.
The Five Across platform, Connect Community Builder, empowers companies to easily augment their websites with full-featured communities and user-generated content such as audio/video/photo sharing, blogs, podcasts, and profiles.
Sounds familiar? Yep. Sounds quite like IBMs Lotus Connections:
At Lotusphere today, IBM announced Lotus Connections, the industry’s first platform for business-grade social computing.
Lotus Connections has five Web 2.0-based components – Activities, Communities, Dogear, Profiles and Blogs – that help business people quickly connect and build new relationships based on their individual needs.
Parts of the web-community got it, IBM got it, Cisco got it. I am wondering if (and when) the „average Joe” will get it.