How to gain market share

Customer: So can you also help us with infrastructure and hardware problems? Me: Yes, of course! Customer: We need help upgrading to Vista and Office 2007. Me: Ooops… Customer: Is there a problem? Me: Well, you have now Windows XP and Office 2003 - and to be honest thats everything you need. In fact I would recommend taking a look at Open Office 2.2. So why do you want to upgrade? Customer: Very simple: We want to read and edit Office 2007 DOCX files. Me: But why? Nobody in the world uses that format except Microsoft itself? Customer: We receive every day documents in that format from the European Commission in Brussels, we are part of many groups in Brussels, and they send out their stuff as DOCX. Me: So tell them to convert it to DOC or even Open Document Format. There are probably hundreds of other interest group outside in Europe that receive these files and cant open it - and don’t want to spent thousands of Euros to upgrade the systems. Customer: No way. Everybody in Brussels uses now Office 2007, and they will not stop sending the documents out in DOCX. We tried and failed. Me: But what is the reason for this bullshit? Customer: Microsoft gave away Office 2007 licenses to the Commission’s administrative staff - for free. Via KLUGE.DE

Tagged as: , , , | Author:
[Donnerstag, 20070719, 10:19 | permanent link | 3 Kommentar(e)

Microsoft wärs wohl auch recht, wenn alle auf das neue Vista & Office umsteigen, insofern sollte man dem Kundenwunsch hier Rechnung tragen. Aber gerade für diesen Fall... nix für ungut, aber das gratis verfügbare Compatibility Pack das es für Office 2000 - 2003 gibt, hätte es in diesem Fall auch getan. Offenbar wußte das "me" nicht.

Georg,
es geht bei der Geschichte nicht darum, dass der Kunden von Hr. Kluge nun auch Office 2007 will bzw. dass er mit dem "Compatibility Pack" auch eine andere Option hätte (und auch für OO gibt es mittlerweile ein fertiges Import/export Pack, IIRC).

Das Thema ist die "klassische" vorgehensweise von MS in diesem Fall. Ein paar "strategisch" verschenkte Office 2007 und schon geht der Umsatz nach oben.
Ich dachte eigentlich, dass diese Vorgehensweise heutzutage nicht mehr funktioniert.

oracle, IBM, google etc. würden sowas nicht tun, oder wie?

Comments are closed for this story.


Disclaimer

„Leyrers Online Pamphlet“ ist die persönliche Website von mir, Martin Leyrer. Die hier veröffentlichten Beiträge spiegeln meine Ideen, Interessen, meinen Humor und fallweise auch mein Leben wider.
The postings on this site are my own and do not represent the positions, strategies or opinions of any former, current or future employer of mine.

Search

RSS Feed RSS Feed

Tag Cloud

2007, a-trust, a.trust, a1, accessability, acta, advent, age, amazon, ankündigung, apache, apple, audio, austria, backup, barcamp, bba, big brother awards, birthday, blog, blogging, book, books, browser, Browser_-_Firefox, buch, bürgerkarte, cars, cartoon, ccc, cfp, christmas, cloud, collection, computer, computing, concert, conference, copyright, database, date, datenschutz, debian, delicious, demokratie, design, desktop, deutsch, deutschland, dev, developer, digitalks, dilbert, disobay, dna, dns, Doctor Who, documentation, Domino, domino, Douglas Adams, download, drm, dsk, dvd, e-card, e-government, e-mail, e-voting, E71, Ein_Tag_im_Leben, email, eu, event, exchange, Extensions, fail, feedback, film, firefox, flightexpress, food, foto, fsfe, fun, future, games, gaming, geek, geld, gleichberechtigung, google, graz, grüne, grüninnen, hack, hacker, handtuch, handy, hardware, HHGTTG, history, how-to, howto, hp, html, humor, ibm, IBM, ical, image, innovation, intel, internet, internet explorer, iphone, ipod, isp, it, IT, java, javascript, job, journalismus, keyboard, knowledge, konzert, language, laptop, law, lego, lenovo, life, links, linux, Linux, linuxwochen, linuxwochenende, living, lol, london, lost+found, lotus, Lotus, lotus notes, Lotus Notes, LotusNotes, lotusnotes, lotusphere, Lotusphere, Lotusphere2006, lotusphere2007, Lotusphere2008, lotusphere2008, lustig, m3_bei_der_Arbeit, mac, mail, marketing, mathematik, media, medien, metalab, Microsoft, microsoft, mITtendrin, mobile, mood, movie, mp3, multimedia, music, musik, männer, nasa, netwatcher, network, netzpolitik, news, nokia, notes, Notes, Notes+Domino, office, online, OOXML, open source, openoffice, opensource, orf, orlando, os, outlook, patents, pc, pdf, perl, personal, php, picture, pictures, podcast, politics, politik, pr, press, presse, privacy, privatsphäre, productivity, programming, protest, qtalk, quintessenz, quote, quotes, radio, rant, recherche, recht, release, review, rezension, rss, science, search, security, server, sf, shaarli, Show-n-tell thursday, sicherheit, silverlight, SnTT, social media, software, sony, sound, space, spam, sprache, spö, ssh, ssl, standards, storage, story, stupid, summerspecial, sun, sysadmin, talk, technology, The Hitchhikers Guide to the Galaxy, theme, think, thinkpad, tip, tipp, tools, topgear, torrent, towel, Towel Day, TowelDay, travel, truth, tv, twitter, ubuntu, uk, unix, update, usa, vds, video, videoüberwachung, vienna, Vim, vim, vista, vorratsdatenspeicherung, vortrag, wahl, wcm, web, web 2.0, web2.0, Web20, web20, webdesign, werbung, wien, wiener linien, wikileaks, windows, windows 7, wired, wishlist, wissen, Wissen_ist_Macht, wlan, work, wow, wtf, wunschzettel, Wunschzettel, www, xbox, xml, xp, zensur, zukunft, zune, österreich, övp, übersetzung, überwachung

AFK Readinglist