Will Podcasting Survive?
Alex Iskold of Read/WriteWeb has written a great article on the future of podcasts.
Why Podcasting Is Stagnating
Videos are cooler, shorter, can be consumed on demand, and satisfy multiple senses. Podcasts, on the other hand, are something you need to specifically listen to. They typically consist of a discussion you need to be able to focus on to follow. As a result, podcasts can’t really compete with music, which is something that many of us can enjoy while working.
Blogs are also a threat, because people spend a lot of time reading them. Blogs and podcasts require different levels of concentration. We can skim through blogs, but its harder to skim through podcasts. We are used to reading web pages, but listening to a lengthy discussion without a visual is not something that we’re used to on the web.