O'Reilly Tools of Change for Publishing Conference 2008

Some of the topics we plan to include in the 2008 conference program are:

  • New business models for publishers and other players in the publishing value chain
  • Case studies of successful (or unsuccessful!) new publishing initiatives
  • Case studies from implementing lessons learned at TOC 2007
  • Why and how to digitize your content/backlist, and what to do with it once you’ve got it (or permitted someone else to keep it for you)
  • Strategies and tactics for incorporating Print-on-Demand into a supply chain
  • Tools and challenges for an efficient all-digital workflow
  • Best practices for working with Amazon, Google, Ingram and other big players
  • Creative web-based marketing strategies, including SEO (search-engine optimization, a.k.a., “turning up at the top of a Google results page”) for publishers
  • Best new practices and tools for working with and supporting authors during editorial, production and/or marketing phases
  • How teens and youth are consuming, and changing, publishers’ content
  • How to capture and analyze web metrics of interest to publishers
  • Systems and devices for displaying digital copy (demos welcome)
  • Business models for delivering and/or receiving material via new devices
  • Emerging supply chain and distribution models
  • Standards for metadata and for access
  • Innovative DRM models
  • New copyright clearing, assertion, and determination mechanisms
  • How do you do any of these neat things when you don’t have or can’t afford technical staff in-house?
Tools of Change for Publishing – Conference 2008

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