O'Reilly Tools of Change for Publishing Conference 2008

Some of the topics we plan to include in the 2008 conference program are:

New business models for publishers and other players in the publishing value chain
Case studies of successful (or unsuccessful!) new publishing initiatives
Case studies from implementing lessons learned at TOC 2007
Why and how to digitize your content/backlist, and what to do with it once youve got it (or permitted someone else to keep it for you)
Strategies and tactics for incorporating Print-on-Demand into a supply chain
Tools and challenges for an efficient all-digital workflow
Best practices for working with Amazon, Google, Ingram and other big players
Creative web-based marketing strategies, including SEO (search-engine optimization, a.k.a., turning up at the top of a Google results page) for publishers
Best new practices and tools for working with and supporting authors during editorial, production and/or marketing phases
How teens and youth are consuming, and changing, publishers content
How to capture and analyze web metrics of interest to publishers
Systems and devices for displaying digital copy (demos welcome)
Business models for delivering and/or receiving material via new devices
Emerging supply chain and distribution models
Standards for metadata and for access
Innovative DRM models
New copyright clearing, assertion, and determination mechanisms
How do you do any of these neat things when you dont have or cant afford technical staff in-house?

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