So einen USP kann man nicht erfinden

Erick Schonfeld/TechCrunch berichtet:

Silicon Valley startup called Teneros closed a $40 million series D financing today

What does Teneros do? It keeps crashing Microsoft Exchange e-mail servers from taking down a company’s access to e-mail by providing remotely-managed “continuity appliances” that basically back up the servers.

What I find ironic about this funding, and indeed this company, is that it is built entirely on the flaws of Microsoft Exchange. And its investors are willing to bet $84.5 million that Microsoft won’t be able to fix Exchange to obviate the need for Teneros’ product.

„Wir verdienen, solange Micrsofts Server nicht stabiler werden” als Alleinstellungsmerkmal und die Finanziers schieben ihnen das Geld überall hinein. Was sagt uns das über Exchange? ;)

Zum Glück gibt es Server, die sich ohne Probleme ausfallssicher machen lassen – sogar mit Active/Active Clustering.

* USP … unique selling point/unique selling proposition, das Alleinstellungsmerkmal, einmaliges Verkaufsargument

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