Charlie Stross On The Future Of Apple

Apple are trying desperately to force the growth of a new ecosystem – one that rivals the 26-year-old Macintosh environment – to maturity in five years flat. That’s the time scale in which they expect the cloud computing revolution to flatten the existing PC industry. Unless they can turn themselves into an entirely different kind of corporation by 2015 Apple is doomed to the same irrelevance as the rest of the PC industry – interchangable suppliers of commodity equipment assembled on a shoestring budget with negligable profit.

The long term goal is to support the long-term migration of Apple from being a hardware company with a software arm into being a cloud computing company with a hardware subsidiary – almost like Google, if you squint at the Google Nexus One in the right light. The alternative is to join the PC industry in a long death spiral into irrelevance.
The real reason why Steve Jobs hates Flash - Charlie's Diary

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